The McLane Group



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Day 4

Day 4 will be about signing up emotionally and rationally to 'brand me' - it's about making a tangible commitment to your vision. You will capture and consolidate 'brand me' through using best practice brand modelling techniques.

By the end of the day you will have a verbal and visual definition of your 'brand me', a manifesto for your vision as a newly revived brand that is ready to greet its consumers!

This day will be led by Emer Howard, a Brand Marketing Consultant who specialises in the definition and expression of brands. Having previously worked in blue chip companies (ranging through manufacturing and advertising agencies). Emer has progressed through the ranks towards self employment, and is now reaping the rewards of living true to her Ôbrand meÕ along her entire journey.

What you will learn >

 

 



‘You gain strength, courage and confidence by every experience which you must stop and look fear in the face. You must do the thing you think you cannot do.’

Eleanor Roosevelt